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our story


It all started when necessity and whimsy snapped together. 

Caboodles invented the entire category of cosmetic organization… inspired by a tackle box. As the legend goes, in 1986, Vanna White was photographed using a Plano® fishing tackle box to stow and organize her makeup. With a visionary eye to the future and the need for a functional but fun cosmetics case, Plano Molding Company launched Caboodles in 1987 with the On-The-Go Girl™ molded from the same functional designs of a tackle box. Ever since, we've been empowering makeup mavens, neat freaks, and fashionistas to keep their essentials stylishly organized. 


Trends may change, but Caboodles products are always coveted for their efficient organization, smart design, and retro authenticity. We believe that you’re worth organizing. And sometimes a little glam and glitz are all you need to take on the world! The future looks bright, as we continue to empower organizers with the tools to sort and store what they care about. 

To keep up with the latest Caboodles news, including new product launches, follow us on Facebook, Instagram and Tik Tok.

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