80s – {Photo of On-The-Go Girl}

Since 1987, Generations of women have fond memories of their first Caboodle. In fact, you could say we started it all with the first cosmetic organization product for girls on the move with the original On-The-Go Girl.

90s – {Recommend products to represent the 90s here}

Throughout this decade, Caboodles “cute” makeup organizers continued to be a cherished gift from mothers to their daughters. As generations of “Caboodles girls” grew up and began to start their own makeup routine, we expanded our product line and grew up right along with them.


At the turn of the century, Caboodles continued to expand products to offer a full range of train cases, specialty cases, and “it” bags. Throughout it all, we “kept it real,” never forgetting function, fashion and affordability.